Regardless of the method and the goal, Orion Strategies strives to exceed expectations and quantify results. Orion offers the following services and more to clients across a large variety of industries. Click here to learn more about Orion’s expertise and the types of clients the firm has served.
STRATEGIC COMMUNICATIONS
Strategy is part of everything Orion does. Each project for Orion begins with comprehensive research so the firm thoroughly understands its client and the objective. Orion applies that knowledge and the firm’s deep expertise to help clients navigate major media events, national news stories, crisis response, media campaigns and more, working to ensure the best results every time. Orion knows communication isn’t enough. It must be strategic.
PUBLIC RELATIONS
Working toward strategic objectives, Orion masters the message in its formation, targeting and delivery. Applying constantly expanding expertise, Orion identifies the ideal means of hitting the objective, whether through traditional, online or social media. Orion knows what it means to earn media. When a company needs its story told, the right firm is needed to tell and sell it. Orion develops media plans that resonate and messages that stick.
MEDIA AFFAIRS
Skillfully working with media is about more than pestering reporters for a story. It is about understanding them and what they need. Orion relies on relationships carefully formed and nurtured with reporters long before a press release is dropped in an inbox. That’s what enables Orion to get the attention of reporters when it matters and to craft media campaigns that work.
GOVERNMENT RELATIONS
Local, state and federal government offices are where bright ideas go to live or die, depending on whether they are shepherded by people who know the decision-makers and the processes or by those carrying only a vague hope of success. Orion brings decades of experience and an ever-widening breadth of knowledge into legislative chambers, executive offices and regulatory hearing rooms.
STAKEHOLDER RELATIONS
Those falling under the descriptor ‘stakeholder’ compose a widely expanding group taken not only to refer to business and civic leaders but anyone who can affect or be affected by an organization’s pursuit of its objectives. The challenge now is twofold: to identify the influencers who are part of this group absent the typical titles and to build relationships with stakeholders of all walks. This is how Orion reaches communities.
GRASSROOTS ADVOCACY
Decision-makers sometimes choose from a field of options winnowed to one based on the groundswell that has developed around them. This frequently results from a sweep of public sentiment built at the grassroots level. When that happens, a feeling of inevitability becomes conventional wisdom, and the outcome is determined before a single vote is cast. Orion knows the power of effective grassroots advocacy.
RESEARCH AND POLLING
Hope is not a strategy. Charting the right course in an environment filled with complexity and complications is an enterprise laden with risk. Extensive research boosts chances of success. Orion exhaustively researches to know its clients, know their business, know where the pitfalls are and where the path lies to get past them. Orion generates opposition research, background reports, lay-of-the-land memos and more. Orion conducts focus groups and produces polls and surveys. Every project begins with research.
CREATIVE SERVICES
To achieve client goals, strategic communication must be delivered to the targeted audiences in a manner that works. Orion takes information about complex issues or projects and makes it digestible for decision makers, stakeholders and the public. Orion’s in-house creative team effectively communicates through graphic design, web and digital development and video production.