RESEARCH & POLLING

Orion Strategies believes in extensive research. Orion Strategies researches each client and analyzes how information can be best utilized in message development and execution of strategic campaigns. Our firm conducts interviews and focus groups, creates background reports, develops lay-of-the-land memos and executes polling and surveys.

OPPOSITION RESEARCH

Understanding the opposition on any issue or campaign is essential to creating an effective communication strategy. Orion Strategies has compiled tens of thousands of pages of opposition research reports by looking into voting records, property searches, personal and business finances, campaign contributors, news stories, endorsements, public statements, social media and many other sources.

PUBLIC OPINION POLLING

Orion Strategies conducts public opinion surveys in various states for issue campaigns, universities, media outlets, advocacy organizations, industry associations and law firms. These surveys can include polling through live telephone, online and mail surveys. Orion’s public polling as often been quoted in news outlets and referenced on polling websites.

FOCUS GROUPS

Orion Strategies has led numerous focus groups in a variety of states on a wide range of topics.  Focus groups have included testing public opinion for new developments in a specific geographic area, gauging employee satisfaction, determining knowledge of services and understanding market impacts.

COMMUNICATION, MEDIA, AND SOCIAL MEDIA AUDITS

To have a full understanding of the impact of company, industry, topic, issue, or organization, Orion Strategies often performs an audit to determine the existing impact that may already be out there.  This can include comprehensive studies on media impacts through collecting news stories, television interviews, social media posts, and printed and digital collateral.