Orion Strategies believes in extensive research. Orion Strategies researches each client and analyzes how information can be best utilized in message development and execution of strategic campaigns. Our firm conducts interviews and focus groups, creates background reports, develops lay-of-the-land memos and executes polling and surveys.
Understanding the opposition on any issue or campaign is essential to creating an effective communication strategy. Orion Strategies has compiled tens of thousands of pages of opposition research reports by looking into voting records, property searches, personal and business finances, campaign contributors, news stories, endorsements, public statements, social media and many other sources.
PUBLIC OPINION POLLING
Orion Strategies conducts public opinion surveys in various states for issue campaigns, universities, media outlets, advocacy organizations, industry associations and law firms. These surveys can include polling through live telephone, online and mail surveys. Orion’s public polling as often been quoted in news outlets and referenced on polling websites.
Orion Strategies has led numerous focus groups in a variety of states on a wide range of topics. Focus groups have included testing public opinion for new developments in a specific geographic area, gauging employee satisfaction, determining knowledge of services and understanding market impacts.
COMMUNICATION, MEDIA, AND SOCIAL MEDIA AUDITS
To have a full understanding of the impact of company, industry, topic, issue, or organization, Orion Strategies often performs an audit to determine the existing impact that may already be out there. This can include comprehensive studies on media impacts through collecting news stories, television interviews, social media posts, and printed and digital collateral.
CHANGE OF VENUE SURVEYS
Law firms sometimes need to know if a client will receive a fair trial in a particular venue. Orion has provided survey results for attorneys and courts, as well as media and social media audits, to show potential jurors’ depth of knowledge on a particular case. Further, the cross tabulations of these surveys can provide in-depth information for attorneys looking for jury selection insights.