Social Media Analytics: Evolving Communication Strategy with Data

Social media platforms offer built-in analytics that provide insights on clicks, shares, and likes. Unfortunately, these built-in analytics are only accurate for action on the social page itself. What about traffic to your website? The truly valuable data points come from understanding how your target audience interacts with social content and your website. Seeing this traffic path

Why Words Matter

“It’s not what you say, it’s how you say it.” You may have heard this phrase from your spouse, mother, or close relative when expressing your sentiment about an ongoing family feud. This is true, but it is also what you say that tugs on people’s hearts and determines one’s ability to accurately construe the

COVID-19 Has Revolutionized Communication

It is no secret that the coronavirus pandemic set businesses and individuals back from performing many of their day to day tasks, at first. But, when travel restrictions, shelter-in-place-orders, and social distancing became the indefinite norm, business and industry needed to find a way to continue operating efficiently, despite these barriers. In December of 2019,

Communicating During a Crisis

Communication is the foundation of any organization’s success. And, as has been seen throughout history, it’s even more important during times of crisis. Many industries and companies stand to face uncertain or unexpected events in these times, which may directly or indirectly affect their reputation, image, or brand. These types of events could have lasting

Mike DeWine Along with Most Republicans Win in Ohio

Republican Mike DeWine defeated Democrat Richard Cordray to become Ohio’s next Governor. Political pundits labeled the race a “toss-up” and pollsters had the race as a tie, within the margin of error leading up to Election Day.  However, Governor-elect DeWine pulled away with a win of over 4 percentage points, 50.7% to Mr. Cordray’s 46.4%.