OUR THOUGHTS

Manchin: A West Virginia Pragmatist

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Manchin: A West Virginia Pragmatist
An ever-increasing volume of news stories continue to be published regarding the personality and positions of Senator Joe Manchin. But what far too many of them seem to miss is that Senator Manchin is first and foremost a pragmatist.

Effective Research

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Effective Research
We live in a Golden Age of information and technology. Never before has it been easier to access massive amounts of information from a single location. Unfortunately, it is just as easy to access misinformation.

Reach Your Audience Where They Are

Reach Your Audience Where They Are
The apprehension towards social media is not without justification; what you post really can make or break you, but in this day and age, social media is essential.

Grassroots Efforts Key to 2020 Census Response in WV

Grassroots Efforts Key to 2020 Census Response in WV
Census responses shape decisions about how billions of dollars in federal funds flow into communities each year for the next 10 years for critical services. In West Virginia, 99.9% of households have responded to the 2020 Census.

Social Media Analytics: Evolving Communication Strategy with Data

Social Media Analytics: Evolving Communication Strategy with Data
Social media platforms offer built-in analytics that provide insights on clicks, shares, and likes. Unfortunately, these built-in analytics are only accurate for action on the social page itself. What about traffic to your website?
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