Jessica Pierce – Account Executive

Grassroots Efforts Key to 2020 Census Response in WV

Census responses shape decisions about how billions of dollars in federal funds flow into communities each year for the next 10 years for critical services. In West Virginia, 99.9% of households have responded to the 2020 Census. Although the Mountain State started with a low self-response rate of 56.1%, the overall response rate quickly increased

Social Media Analytics: Evolving Communication Strategy with Data

Social media platforms offer built-in analytics that provide insights on clicks, shares, and likes. Unfortunately, these built-in analytics are only accurate for action on the social page itself. What about traffic to your website? The truly valuable data points come from understanding how your target audience interacts with social content and your website. Seeing this traffic path