Orion Strategies knows that there is no such thing as free press –
it’s earned like everything else in life.
Anyone can send out a press release. But to create an all encompassing media
and public relations plan takes the knowledge of how it’s done, the
contacts in the press that will be necessary to make it happen and the experience
to execute. From scholarship programs to job creation, campaign kick-offs to
crisis control – Orion Strategies has been there.
Advertising is the most direct way in which to deliver a message. But nothing
beats the confirmation of a third party reporting it to a select audience.
When the press tells a story from its non-judgmental, unbiased position, the
public sees the message in a whole new light.
Public relations is an all encompassing concept that varies from client to client.
Media, blogs, public events, speaking engagements, grassroots advocacy, letters
to the editor, organization and astroturf are just the beginning of what Orion
Strategies does for its clients.