Polling is a critical measure of any political campaign. But it is also effective in finding markets, understanding purchasing trends and looking for new clientele.

In a political campaign, the key question of ‘Should I run,’ in often ignored until after the candidate has filed for office. Accurate polling not only gives a detailed overview of what is happening in a given time, but can also help project the way a race or project will go by measuring responses to hypotheticals posed to those being questioned.

In 2008, Orion Strategies conducted polling on races spanning from County Commission to Judicial to Presidential. Their results were cited across the country in a number of outlets regarding accuracy of outcome in the Democratic Presidential Primary. Further, Orion Strategies also accurately predicted the results of the West Virginia Supreme Court race in the West Virginia Democratic Primary. This contentious campaign between four candidates vying for two slots on the state’s highest court was the most expensive race of the cycle.

Statement on Pushpolling