Polling is a critical measure of any political campaign. But it is also effective
in finding markets, understanding purchasing trends and looking for new clientele.
In a political campaign, the key question of ‘Should I run,’
in often ignored until after the candidate has filed for office. Accurate
polling not only gives a detailed overview of what is happening in a given
time, but can also help project the way a race or project will go by measuring
responses to hypotheticals posed to those being questioned.
In 2008, Orion Strategies conducted polling on races spanning from County
Commission to Judicial to Presidential. Their results were cited across
the country in a number of outlets regarding accuracy of outcome in the
Democratic Presidential Primary. Further, Orion Strategies also accurately
predicted the results of the West Virginia Supreme Court race in the West
Virginia Democratic Primary. This contentious campaign between four candidates
vying for two slots on the state’s highest court was the most expensive
race of the cycle.
Statement on Pushpolling